Fruit and Vegetable marketing

Country Saudi Arabia
Year 2011-2013
Keywords Sector evaluation, Feasibility study, fruits and vegetables
Assignment DLV-plant Wageningen
Funding ADF (Agricultural Development Fund), Riyadh

Specific activities are:

  • Fruit and vegetable sector study
  • Marketing channels and process
  • Quality classification and inspection
  • Food safety norms and inspection
  • Study tour for ADF members to see the situation in Spain ( Madrid, Murcia, Almeria)
  • Development of an umbrella organisation incorporating the 26 existing wholesale markets for fruits and vegetables in KSA
  • Incorporating food-safety and quality inspections in the WSM structure
  • Incorporating pack-stations in the producer areas in the supply chain
Fruit and vegetable marketing